Understanding the complexities of the local business environment, keeping on top of social trends, reaching and engaging local consumers, access to the most effective sales channels, and finding the right partners on the ground are key factors driving the success of any international market expansion.
Our approach encompasses all the above. But having a good strategy is not enough. Proper execution is the difference between success and failure. Our approach ensures that the brands and teams we choose to partner with have the greatest chance of reaching their potential in the market. Effective execution can make all the difference!
Getting the basics right early is important and could save a lot of hassles and expense later. From protecting your IP and setting up an online and social presence, all the way through to ensuring you have the most relevant on-the-ground product mix to offer local consumers. We will guide you through this, and make sure you are getting setup for market success.
Once you are setup, it is important that local consumers are able to search and connect with your brand and products Our experienced search engine marketers will help ensure we are taking full advantage of the search tools at our disposal, and optimizing every opportunity for increased consumer engagement.
Getting the basics right such as a localized product mix, and a defined target market becomes irrelevant unless you know how to communicate and engage with consumers. We therefore build out your online and offline communication strategy to enhance your brand’s presence across multiple sales and social platforms. Driving product awareness and keeping your brand pertinent, relevant and searchable.
Behind the scenes, EPG also enables your importation, fulfillment, sales channel development, customer care, and transaction services. Through this we ensure that once we have created the demand for your brand and products, we have the supply and after-sales services to match.